B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn
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OCTOBER 6, 2021
Cost per opportunity (CPO): CPO is another measure of efficiency that you can use to start looking at the ROI of your marketing spend. A good CPO is different for every company and should be based on your unit economics. For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI.
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