Act-On Cost per Lead Linkedin Salesforce.com 
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.
LeanData
APRIL 8, 2015
As recently posted on LinkedIn By Dan Ziman. Yet, we’re still dealing with basic issues, i.e. only 1 in 4 marketing qualified leads (MQLs) convert to sales qualified leads (SQLs). Standard lead metrics, CPL, MQLs, and conversion rates don’t tell the “account-based” story.
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