Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. In this case study, we learned that advocates are simply people who are happy with your brand. Who are the Right People?

WOMM 161

WOMM Brand Identity Branding WOM 161

Tony Zambito

APRIL 12, 2011

When the term “engage” is used in a business context, there can be a tendency to think of engaging as an act we do to others.  Word-of-Mouth : Most often we think of WOM being one person just deciding to talk to another.    As in we are engaging the buyer in the buying process for example. 

Buyer Personas 100

Buyer Personas Word of Mouth WOM Curation 100

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 22, 2010

April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans , Jason Falls , Amber Naslund , and Zena Weist on the closing panel discussion.

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Hubspot

MARCH 10, 2016

Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. heck, even marketing acronyms. We hope you can bookmark this post and come back to it whenever you need to.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28