Remove Act-On Remove Buzz Remove VALS Remove Word of Mouth
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

Imagine a Starbucks patron is reading a review in the free version of the New York Times about a Chardonnay and suddenly their iPhone buzzes. The coupon has a timed code and expires in 3 days, nudging you to act. Why would Starbucks need their own digital network? games that typically require monthly fees.