Lead Nurturing: A Step-By-Step Guide
Marketing Insider Group
JANUARY 9, 2024
Lead nurturing emails have a response rate of four to 10 times compared to standard email blasts. The goal of lead nurturing is to help potential customers on their buying journey. It’s not “following up” every few months to find out if a prospect is “ready to buy yet.” Or doing random acts of nurturing. Be the customer.
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