Heinz Marketing

JULY 2, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process.

Marketing Automation Services 60

Marketing Automation Services Marketing Report Advertising Benchmark Lead Ranking 60

InsightSquared

JULY 1, 2019

Today’s marketing success relies heavily on deep analytics—analytics that allow marketers to act smarter, faster, and with more thoughtfulness than ever before—to not only gain the attention of today’s savvy B2B buyer, but to engage, nurture, and enable that buyer through the end of their decision-making process. Key Findings from 2018.

Marketing Automation Services 53

Marketing Automation Services Advertising Benchmark Marketing Report Lead Ranking 53

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Even those teams that do ‘claim’ alignment in reality are only partially aligned at best, with much work yet to do with only 17% of teams stating complete alignment.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Strategic-IC

NOVEMBER 25, 2020

Without Sales and Marketing alignment, you’re rowing upriver, taking on water, carrying extra weight and definitely feeling that there must be an easier way to get from A to B. Even those teams that do ‘claim’ alignment in reality are only partially aligned at best, with much work yet to do with only 17% of teams stating complete alignment.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ABM Work Management 62

Adobe Experience Cloud Blog

JANUARY 27, 2016

As account-based marketing gains steam, it’s important to note that this universe encompasses more than your current CRM (customer relationship management) or marketing automation platform (MAP) customer database; it includes external signals and net new accounts you should be targeting.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

Single Grain

APRIL 1, 2020

Also, don’t forget that the best conversion rate will most likely be from users who are coming via branded keywords and a direct traffic channel as they’re aware of your brand and most likely ready to act. Leads are the name of the game. More sales qualified leads = more sales. It’s that simple. What’s the churn rate?

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. The CMS is linked to Marketing Automation, so updates are synced across channels.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118