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Top 40 Posts and Hot Topics of Inbound Marketing and Social Media

B2B Marketing Zone Posts

Is lead generation killing marketing? How could emphasizing leads not improve the relationship? Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. You could hear the proverbial pin drop in the room after he said it.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

For example, Amazon, Apple, and Nike are primarily B2C companies. It helps marketers drive traffic to their website, convert that traffic into leads, establish authority on certain topics, and drive long-term results. heck, even marketing acronyms. We hope you can bookmark this post and come back to it whenever you need to.