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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot

Every ad dollar spent, every choice of channel and platform, every social post, every inch of shelf space, and every conference or trade show will be evaluated through the lens of what a brand's marketing decisions say about who they are and what they stand for," says Tim Linberg , Chief Experience Officer at Verndale. Virtual Events.

Trends 101
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Building Your Brand’s Omnichannel Customer Experience

Sharpspring

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. Omnichannel customer experience is a marketing and selling model designed for the digital age. But does it work for B2B?

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Insights from the Personalization & CDP Summit

Martech Advisor

At the 6th annual Personalization & CDP Summit, attendees exchanged strategies for synthesizing and acting on data to power individualized experiences at scale. Today, for many companies, the dream of delivering 1-to-1 personalization is becoming a reality. Evergage CEO Karl Wirth shares key insights and stories from the event.

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Everything You Need to Know about Marketing Compliance for 2021

Single Grain

This new legal framework disrupted marketing processes across many industries by transforming the very nature of ad tech and the way that website and data management systems are deployed for marketing and sales needs. Consider compliance as a part of your effort to educate your prospective customer and save them from being deceived.

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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

According to a survey by Havas , “people wouldn't care if 74% of the brands they use every day just disappeared.” ” Across the world, only 57% of brands are trusted on average ( and only 33% in North America!) : These figures are shocking, right? They shouldn't be. They then move on to converting a new customer.

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2022 BEST SOFTWARE LIST

TrustRadius Marketing

2022 BEST SOFTWARE LIST. Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Best Software List for enterprise business Best Software List for mid-sized business. To make the list products must have 40+ reviews from the past year and have maintained a trScore of 7.5 LEARN MORE.

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2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

2022 BEST SOFTWARE LIST FOR ENTERPRISE. Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. Best Software List for mid-sized buSINESS Best Software List for small business. These characteristics demonstrate a commitment to transparency, improvement, and user insights. .