Valasys

MAY 10, 2021

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. These acquisitions are following Demandbase’s acquisition of ABM orchestration & analytics platform Engagio in June 2020.

DemandBase 52

DemandBase Account Based Marketing Acquisitions ABM 52

Customer Experience Matrix

AUGUST 18, 2016

Second, I needed to identify differentiating features within each function: those are what buyers should consider when deciding which vendors to use. In the table below, the comments describe the differentiators that occur within each sub-function.

Work Management 120

Work Management Marketing Automation Services Marketing Management Account Based Marketing 120

Online Marketing Institute

JULY 31, 2009

Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. Positioning yourselves as “lead management” does not help differentiate what you REALLY do. How do you differentiate between these two in conversation? Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40