Acquisitions, Churn Rate and Eloqua

Content Marketing KPIs for Your Content Strategy

ClearVoice

APRIL 14, 2023

Cost per acquisition This metric measures the cost of acquiring a new customer through content marketing efforts. Metrics such as churn rate, customer lifetime value, and repeat purchase rate can help to track customer retention. For example, customer lifetime value (CLV), churn rate and repeat purchase rate.

Marketing Strategy

Marketing Strategy Marketing & Strategy Content Marketing Work Management

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

APRIL 4, 2018

Not only does this give you a definitive view of the lead quality, it can highlight potential weakness in bottom funnel marketing content, and/or sales close rates. . 8: Customer Acquisition Cost (CAC). . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc.

Lead Ranking

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads

B2B Marketing Zone

Content Marketing KPIs for Your Content Strategy

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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