Remove Acquisitions Remove Blog Remove Reachforce Remove Sample
article thumbnail

A Guide to Marketing Automation

Zoominfo

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. Partial profiling: Reducing the number of form fields can improve conversion rates.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. Partial profiling: Reducing the number of form fields can improve conversion rates.