Adobe Experience Cloud Blog

MARCH 19, 2020

Thanks to tools like Marketo, it’s possible to integrate with Sending Platforms and orchestrate online-to-offline campaigns, where an offline experience is triggered by marketing automation. . The ability to orchestrate offline touchpoints enables marketers to be strategic with how they execute these integrated campaigns.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Terminus

APRIL 26, 2022

You’ve been playing the account-based marketing game for some time, but you’re looking for a few new long-term plays to take your team to the next level of hero mode. You already know that well-executed ABM programs equal more revenue and happy customers and now you’re ready to do even more.

Account Based Marketing 26

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 26

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84