Remove Account Based Marketing Remove Cross-Selling Remove Data Hygiene Remove Touchpoints
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20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. It’s also something that your marketing team can, by in large, do on its own without cross-departmental dependencies. Unify your data around the customer.

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Sales and Marketing Alignment: 45 Experts Explain How To Connect The Dots

SnapApp

Until recent years, the traditional selling process looked something like this: Marketing would hand leads off to the sales team. Marketing did their thing. My favorite new metric is using ABM technology that groups all my web metrics in Google Analytics by account. It starts by cross-educating ALL teams.