markempa

APRIL 27, 2017

Be sure to provide different kinds of information to your prospect based on what point they are in the customer buying journey. They only have the aggregate experience of what they see, hear, and feel from us. At this stage, you’re moving them from being lead to a sales qualified opportunity. It’s your turn.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

SnapApp

APRIL 4, 2018

Although it's an aggregate metric, it's critical. This answers the question: "Is the opportunity pipeline increasing or decreasing in size?". . This answers the question: "What percentage of leads are sales-qualified?". . Opportunities by Lead Source. Closed Won Opportunities by Lead Source.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. They only have the aggregate experience of what they see, hear, and feel from us.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

PathFactory

JULY 3, 2019

What we do is aggregate it. TIBCO uses us in their ABM campaigns. They saw 27% increase in their MQL conversion rate, a 5% increase in the sales accepted leads through SQL and a 5X increase in opportunities. On a particular campaign, they saw a 92% increase in their sale qualified opportunities.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61