ABM Sales Qualified Opportunity Thought Leadership Workshop 
Strategic-IC
SEPTEMBER 17, 2022
It’s been said that ABM without Sales is just good Marketing. And that’s what probably sets ABM apart from other Go-to-market strategies. That deep alignment with Sales. But when we asked the ABM community: “What is the hardest part of ABM?” Aligning with Sales - As a marketer, switching to a Sales mindset.
Terminus
OCTOBER 29, 2021
The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat. ABM is a good fit for B2B companies selling high-ticket products to mid-level and enterprise customers.
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