3 Game-Changing Benefits of the Terminus + Salesforce Integration for Account-Based Marketing
Terminus
SEPTEMBER 26, 2017
However, Salesforce on its own is not built for account-based marketing (ABM). We use the Salesforce.com API to add accounts in your Salesforce database to your Terminus advertising campaigns in an automated nightly process, allowing accounts to dynamically flow in and out of campaigns based on predefined rules.
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