3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing
Ledger Bennett
FEBRUARY 24, 2020
Account Based Marketing (ABM). Account Based Marketing (ABM). Account Based Marketing, or ABM is a strategic approach where sales and marketing align to focus their time and resources on an agreed upon set of target accounts”. Having an ABM strategy in place makes people feel good. It’s not ‘ABM’, it’s common sense.
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