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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

The momentum and uptick in company growth can be attributed to sophisticated B2B marketers embracing growth-focused demand generation technologies, and autonomous marketing operations as a vehicle for scale. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

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A Not-So-Boring Guide on B2B Demand Generation

Metadata

Demand generation just isn’t a subset of marketing. Not just paid ads or ABM. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. What is B2B demand generation? Paid Media.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. “Account based marketing isn’t a new term nor a new marketing strategy.