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5 Companies that are Rocking Revenue with SDRs

Televerde

You may have had success with the execution of a previous sales/marketing plan, but jumping into an account-based marketing (ABM) approach without the right talent could lead to a total flop. ABM is easier said than done. Why it works: In this long-term relationship, Televerde has learned SAP’s business inside and out.

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The Marketing Revenue Accountability Roadmap

Ledger Bennett

Data, technology and buyer demand for personalized digital and self-serve experiences drive home this point: Marketing needs to function further down-funnel with Sales moving further up-funnel on the path from Attention > Interest > MQL > SQO > Closed Won. Refocus from ABM to URM.