Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
Adobe Experience Cloud Blog
MAY 12, 2016
Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Meaning, do you really have to pick one—inbound or ABM, or can you do both? His conclusion—as a marketer, you need to do whatever it takes to accomplish your goal, which is to drive revenue, so his answer is “ and”.
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