Remove A/B testing Remove Marketo Remove ROI Remove Stats
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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing. Therefore, they’re leaving some money on the table in terms of marketing ROI. So you’re right. We look at different case studies.