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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . This CRO mindset can help you AB test different configurations of landing pages to induce the right conversions. The search marketing industry is built to run like a macroeconomy. Users are people.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

SEO marketers and PPC advertisers can feed all that data into their marketing tool for effective predictive analytics, customer segmentation , trend identification, and sentiment analysis. Website Analytics: Web analytics tools like Google Analytics provide data on website traffic, visitor behavior, referral sources, conversions, and more.