Martech Advisor

DECEMBER 3, 2019

Email marketing software platforms are SaaS (cloud) based platforms that allow marketers to create, send and analyze emails, typically for the purposes of audience engagement and lead generation. According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Convert

NOVEMBER 2, 2020

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program? How can you find the best A/B testing platform to optimize conversion rates?

Conversion Rate 90

Conversion Rate Marketing Automation Services Budget Programs Marketing AI 90

Convert

FEBRUARY 22, 2022

Does your testing program feel like it’s lacking structure or impact? Are you running tests with no plan of attack and unsure what to prioritize or where to work next? Perhaps you get lost trying to remember which tests you’ve tried before, what worked, and what failed? This can then lead to an aha!

A/B testing 64

A/B testing Budget Programs Paid Search Agency Work Management 64

SnapApp

MARCH 21, 2018

It’s a funnel because the likelihood of a lead moving down the funnel decreases at each stage; not everyone who knows about your product will sign up to your email list, and not every lead in your email nurturing campaign will convert to a paying customer. . So, does a lead's lifetime value end at the point of sale?

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105