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Content Marketing KPIs for Your Content Strategy

ClearVoice

It includes the cost of content creation, distribution, and promotion. A/B testing tools. These tools allow you to test different versions of your content or website to see which version performs better. Google Optimize, AB Tasty, and Freshmarketer are common choices. Some examples include Marketo, Eloqua, and Pardot.

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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

Macroeconomics is an elegant way of saying a “large-scale economic system”, in which societies or governments organize and distribute available resources, services, and goods across a geographic region or country. This CRO mindset can help you AB test different configurations of landing pages to induce the right conversions.

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What to expect when you’re expecting #MarTech next month

chiefmartech

Most are mid-to-senior level digital, marketing, and technology executives — including many marketing technologists and heads of marketing technology at major firms — paticipating from a wide range of industries. to achieve the best outcomes. .”