Webbiquity
APRIL 18, 2024
Better data collection and insights : Automation tools collect data at every touchpoint. Automation allows for a series of touchpoints, from educational emails to targeted offers. An email campaign automation tool can help you select one element to test, such as the subject line, email content, or call-to-action.
PureB2B
MAY 30, 2022
We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign, and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.
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PureB2B
MAY 30, 2022
We’ll outline the key benefits that you can enjoy, the steps you need to take before starting your account-based marketing campaign , and show you tools that will help you run and manage your campaigns with ease. So, what is Account-Based Marketing? What are the Benefits of Account-Based Marketing? Let’s jump into the guide.
SnapApp
MARCH 21, 2018
Targeting the Funnel with Interactive Content. This is closer to the definition of demand generation. Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. You'll need a few core components to set up a targeted search ad campaign: . OK, first up. .
chiefmartech
FEBRUARY 9, 2016
Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI.
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