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Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy

Adobe Experience Cloud Blog

For example, by submitting your email to a company’s newsletter, you may receive 15% off the next purchase on the website. This CRO mindset can help you AB test different configurations of landing pages to induce the right conversions. There is a similar driver with this economic principle as prior. Beware of getting complacent.

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Digital Marketing Terms – 60+ Terms Explained and Simplified

Magisto

A/B TestingTesting two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. Content marketing can come in many ways – articles, videos, newsletters, e-books, webinars, podcasts, and more.