Remove A/B testing Remove CPC Remove PR Remove Youtube
article thumbnail

Complete Guide to B2B Marketing

Directive Agency

Here are some tasks they might do on a daily basis: Split test ad copy. A/B test landing pages. They are the quarterback for all your efforts that hit a search engine and should be educating your other departments of following simple best practices when doing PR and other forms of offsite marketing. Digital PR/Link Building.

article thumbnail

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

A/B TestingTesting two variables like time of posting, color of button, kind of call to action, landing pages, ad, to see which one performs better. AB testing is not limited to two variables. YouTubeYouTube is part of the Google ecosystem. Back to top). Back to top). Back to top).