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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Efficient lead management: Leads are scored and segmented automatically, ensuring timely follow-ups and higher conversion rates. And this significantly increases the engagement and the likelihood of conversion.

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Video in Email Workflows, Webinar Transcription

Lead Liaison

We show you how to use video in email to boost your conversion rate by strategically adding them into your email workflows. Ryan Schefke, Lead Liaison. We did a really great AB test a few months ago, where we tested eight different emails. To watch this webinar in its entirety, click here. Presenters.

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30 Marketing Automation Tools to Make Your Life Easier

seo.co

Marketo was designed with lead nurturing in mind. You can use it to automate various features of your lead management, consumer marketing, email marketing, and customer relationship development. It has numerous built-in features to help you create content, optimize it for SEO, and manage your email and social media campaigns.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

Conversica, as you might expect from the name, we look at ourselves as the leader in conversational AI for business. We think we’re the only provider for AI-drive lead engagement and marketing software, and we target marketing and sales organizations. Of course, in the study, there’s more details on each of these.