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Content Marketing KPIs for Your Content Strategy

ClearVoice

Metrics such as time on site, bounce rate, pages per session, and social shares can provide insights into how users are engaging with your content. Conversion rate The conversion rate tells you what percentage of visitors to your site do what you wanted them to do. A/B testing tools.

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Email Marketing Strategies for a Successful Go to Market Campaign

Bluetext

Most email and marketing automation platforms like Marketo, Hubspot, Mailchimp, Constant Contact, and Eloqua, among others, make it easy to set up the basic lists for a smart email marketing strategy, especially when beginning lead generation and nurture flows. A/B test – not sure what is most compelling to get leads to convert?

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. The best example of how AI assists in smart content optimization is automated A/B testing.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing. Unfortunately, I think a lot of companies are looking at buying more leads, buying more media, getting more at the top, based on existing conversion rates.