Sales Pipeline Radio, Episode 99: Q&A with Alex Terry
Heinz Marketing
JANUARY 22, 2018
Our CMO Carl Anders kind of coined the term of the four Ps, a little bit relating back to some of the four Ps in marketing classes in business school in undergrad. I’ve talked about reaching out to 40 million leads, over 300 million messages through the platform, it gives us a big data set to fine tune and do a lot of AB testing.
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