article thumbnail

How to Choose Your Cold Email Software (16 Tools Reviewed)

PureB2B

You can use mail merge fields to customize your emails at scale, AB test emails, track key metrics, and even create follow up tasks such as reminding your sales team to follow up with a phone call. Another popular cold email solution, Woodpecker is an ideal tool for small and medium-sized B2B businesses. Capterra rating: 4.5/5.

article thumbnail

Video in Email Workflows, Webinar Transcription

Lead Liaison

We did a really great AB test a few months ago, where we tested eight different emails. We’ve actually done a bunch of test here and we found that putting your turnstile 20% in the video is going to be the best bet. So Wistia provides some really amazing analytical tools to identify businesses and the conversions.

article thumbnail

Full Funnel Marketing: What It Is, And How To Do It Properly (With Strategies And Examples)

SnapApp

Spolier: Marketing isn’t all about raising awareness about your business, and getting more leads. The same goes for businesses buying your product. Here, users might find your blog content and read an article that suggests A/B testing frameworks and tools. Targeting the Funnel with Interactive Content. OK, first up. .