article thumbnail

Top 10 Best Email Marketing Services Software Platforms for 2020

Martech Advisor

Important features provided by email marketing software are email scheduling, data segmentation, personalized messaging, email automation, email analytics, A/B testing, and email integration. A/B testing. A/B testing is a time-tested technique to analyze the performance of your content and make data-backed improvements.

article thumbnail

Top 10 Mailchimp Alternatives in 2020 (In-Depth Analysis)

SendX

Advanced email testing and analysis. Limited A/B testing. Limited analytics. Advanced marketing automation: Both HubSpot and Mailchimp offer autoresponders and drip campaigns, but HubSpot also lets you create complex automation workflows using conditional if/then logic. You could only test subject lines.

Analysis 195