Disruptive Ideas for a Disruptive Year: Winning in 2023 with Innovation & A/B Testing
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FEBRUARY 13, 2023
In the past, organizations could afford to bludgeon prospects and buyers into a state of submission with overwhelmingly loud marketing tactics. Ubiquitousness was synonymous with being “the market leader”. Cause: From Ton Wesseling’s LinkedIn Post A/B testing cuts down the uncertainty inherent in big pivots.
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