A Comprehensive Guide to Digital Out-of-Home (DOOH) Advertising in 2024
Digilant
APRIL 16, 2024
In other words, it’s a mass-market play, casting a wide net with the hope of reaching a relevant subset of the audience. Using its digital backbone technology, DOOH platforms can track actual engagement metrics, such as the number of viewers, dwell time, and even audience demographics, all in a privacy-safe way. billion in 2026.
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