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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic advertising gives you all those good, actionable insights into campaign performance. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). That will amount to about $100 million per day by 2024.