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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Programmatic advertising gives you all those good, actionable insights into campaign performance. And it does this in a more efficient, automated marketplace with far lower costs. How much does it cost?

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). That will amount to about $100 million per day by 2024.