article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. There will be massive expansion into new market segments. That’s just insane. What role does marketing play in this sales cycle?

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. There will be massive expansion into new market segments. That’s just insane. What role does marketing play in this sales cycle?

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article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. There will be massive expansion into new market segments. That’s just insane. What role does marketing play in this sales cycle?

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. There will be massive expansion into new market segments. That’s just insane. What role does marketing play in this sales cycle?

article thumbnail

Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Gartner released a stat that just five percent of companies actually have an enterprise archive in place for their communications today, but by 2023 this is going to be nearly 50 percent of enterprise. There will be massive expansion into new market segments. That’s just insane. What role does marketing play in this sales cycle?