Metadata

FEBRUARY 14, 2024

Kim answered this question by sharing what it’s not during her session at DEMAND 2023 : “[With traditional tactics], there’s a heavy focus on activities aimed at generating new pipeline, and most often, everything stops there. Measure metrics far beyond the MQL Have you ever wondered how Forrester feels about MQLs?

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Engagio

JANUARY 20, 2024

As we continue into the new year, we wanted to highlight some of the most engaging marketing discussions on the Sunny Side Up Podcast from 2023. Whether you’re a seasoned marketing leader or at the beginning of your career, there’s something for everyone in our roundup of the best marketing podcast episodes of 2023.

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Oktopost

OCTOBER 23, 2023

61% of marketers rank lead generation as their greatest challenge in 2023. Properly attributing this field is a simple way to easily flag the difference between inbound and outbound leads, enabling your team to effectively guide each lead through their unique sales journey.

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Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.

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Full Circle Insights

FEBRUARY 28, 2023

The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. SAN MATEO, Calif. , Feb. About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue.

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Full Circle Insights

JANUARY 24, 2023

Full Circle ABM users can take advantage of integrated Intent data from Bombora to accurately track campaign attribution and account activation from target account selection to closed/won deals. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

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Full Circle Insights

JULY 8, 2022

This will enable you to refine your targets in 2023 to ensure ABM strategy success. . Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. MQL vs Revenue-Based Demand Planning. Attribution Buyer’s Checklist. Attribution Model Cheat Sheet. White Papers.

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