Remove 2023 Remove Lead Management Remove Multi-Touch Attribution Remove Training
article thumbnail

Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.

article thumbnail

Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. Built 100% on the Salesforce Platform, Full Circle Insights products complement leading marketing automation solutions. You’ll Need to Get Marketing Attribution and Funnel Metrics Right First.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

Full Circle ABM users can take advantage of integrated Intent data from Bombora to accurately track campaign attribution and account activation from target account selection to closed/won deals. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology.

article thumbnail

Top 3 B2B Marketing Metrics: Individual vs. Account Based Marketing

Full Circle Insights

This will enable you to refine your targets in 2023 to ensure ABM strategy success. . Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO. Attribution Buyer’s Checklist. Attribution Model Cheat Sheet. Lead-to-Account Matching Buyer’s Checklist. White Papers.