PathFactory

MARCH 10, 2023

In 2023 resourcefulness is key, and this means making sure you’re getting the most out of the tools that your teams use. We sat down with Shelly Aufray , who leads Digital Marketing Campaigns & Lead Management at Siemens Industry Inc., New year, new ways to be productive! Learn more about Path Analytics HERE.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Budget Marketing Qualified Leads 52

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? Benefits of Using a Lead-Generation Tool. HubSpot Sales.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Zoominfo

JULY 14, 2023

A B2B (business-to-business) marketing strategy describes how one business will promote its products and services to other businesses, coordinating with the sales team to convert them into customers. Market positioning is not a job for marketing to figure out — it’s a collaborative process across teams. What is B2B Marketing?

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Unbound B2B

JANUARY 11, 2023

This post shows how to choose the perfect lead generation companies and top 9 agencies you can hire in 2023. What Are the Main Lead Generation Company Types? Lead gen companies are divided into categories based on the targeted industry, used technologies, and lead generation methods. But, no need to worry about it!

Paid Search Agency 40

Paid Search Agency Sales Qualified Leads Lead Generation Demand Generation Agencies 40

Oktopost

OCTOBER 23, 2023

Yet, amid the myriad complexities you face as a marketer, one significant barrier stands out: the ability to distinguish and effectively track the sources of leads within Customer Relationship Management (CRM) systems. 61% of marketers rank lead generation as their greatest challenge in 2023.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62

Full Circle Insights

JANUARY 24, 2023

Full Circle ABM is the first martech solution that gives B2B marketers the power to measure funnels in an account-based marketing context inside the CRM. This enables closer alignment between the sales and marketing teams and facilitates tighter collaboration on account targeting, which is critical for B2B success.

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Full Circle Insights Sales Management Bombora Top of Funnel 52

Full Circle Insights

JULY 13, 2023

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.

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Full Circle Insights Marketing Attribution Lead Ranking Sales Management 52