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Press Release: Scaleworks Acquires Marketing Technology Leader Full Circle Insights, Appoints New CEO

Full Circle Insights

SAN ANTONIO, Texas,  July 13, 2023 — Scaleworks, the B2B SaaS-focused venture equity firm, today announced its acquisition of Full Circle Insights, known for helping companies drive pipeline growth through their marketing attribution and campaign measurement platform.

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Press Release: Full Circle Insights Partners with 6sense on Integration that Empowers Marketers to Measure the Impact of ABM Strategies Inside the CRM

Full Circle Insights

About Full Circle Insights Full Circle Insights delivers marketing and sales performance measurement solutions to optimize a company’s marketing mix and drive more revenue. The company offers multi-touch attribution, comprehensive funnel metrics, and lead management technology. SAN MATEO, Calif. , Feb.

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Press Release: Full Circle Insights Partners with Bombora on Integration That Allows Full Circle ABM Users To Identify and Track Accounts Through the Sales Funnel

Full Circle Insights

Integration Empowers B2B Marketers to Measure the Impact of Their Account-Based Marketing (ABM) Strategy Inside the CRM SAN MATEO, Calif. , Jan. This means B2B marketers can compare ABM funnel metrics from one period of time to another, identify trends and optimize their marketing spend.

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Top 3 B2B Marketing Metrics: Individual vs. Account Based Marketing

Full Circle Insights

Many marketing operations teams are rolling out ABM strategies now, so the metrics are new, making funnel data even more essential. This will enable you to refine your targets in 2023 to ensure ABM strategy success. . Spice Up Your Marketing Funnel. Top 5 Reports Finance Wants from Marketing. Designing a Lead Lifecycle.