Measuring Customer Experience for B2B Marketers
Oktopost
JANUARY 12, 2021
” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It is what the customer gets out of it. What is Customer Experience (CX)?
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