Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference
6sense
DECEMBER 10, 2021
63pp MQL quality. 70% 4Q21 MQLs YoY. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Its revenue team knew that MQLs, arbitrary target account selection, and lead-based approaches weren’t working anymore. . 21pp deal win rate.
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