Remove 2020 Remove AIDA Remove Cross-Selling Remove De-duplication
article thumbnail

Our Customers Lead the Revolution: A Recap of Day 2’s Events at Our ‘Breakthrough’ Customer Conference

6sense

It wanted to reverse the team’s trend of selling low to personas to selling high. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Aida Kamber (VP of Growth Marketing) and Dorothy Milazzo (Sr. FireEye: The Next Wave of ABM .