ABM Trends: The Convergence of Demand Generation and Account-Based Marketing
TrustRadius Marketing
OCTOBER 3, 2022
Demand generation, or demand gen, and account-based marketing (ABM) have traditionally been thought of as two distinct strategies for B2B growth. That’s changing, as one of the key ABM trends for brands is uniting the two practices. Demand gen vs. ABM. ABM is certainly on the rise.
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