Remove 2016 Remove Ethics Remove Inbound Marketing Remove PageRank
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8 Interesting Things You Probably Didn't Know About Google's Algorithm

Hubspot

As marketers, all of this stuff matters. Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. 4) PageRank was named after Google co-founder Larry Page. PageRank itself has quite a history.

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A Brief History of Search & SEO

Hubspot

It was in that same paper that Page and Brin first mentioned PageRank, the technology that Google uses to help rank search results based on quality, and not keywords alone. That’s partially because PageRank was based on the number of inbound links to a given page -- the more of those, the higher the ranking. What’s Next?

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