SnapApp

MAY 12, 2015

One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. Rather than asking your prospect to slog through a 30-page white paper, you can offer real-time, personalized results that add value through a 5-question quiz. is perfect top-of-funnel content. Demand Metric.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.

Work Management 131

Work Management Media Marketing Management Marketing Automation Services 131

Hinge Marketing

DECEMBER 29, 2015

According to a 2013 study by Focus Research, 75% of companies using marketing automation see an ROI within 12 months, and 44% of companies see a return in just 6 months. As the industry has matured, the systems have not only become more affordable (see #1), but also much more user-friendly while adding more robust features.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

SnapApp

MARCH 20, 2014

Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. . The 2013 Budweiser Clydesdale Super Bowl ad is a perfect example given how it generated exposure via emotion verses promotion.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

SnapApp

FEBRUARY 27, 2014

White Paper. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. One of the best uses of guides is the award winning Grande Guide series by Eloqua. These tools are often used for lead generation, social sharing, and top-funnel awareness. Mobile App.

Top of Funnel 48

Top of Funnel Content Marketing Thought Leadership Digital Marketing Funnels 48

SnapApp

DECEMBER 14, 2016

Google is totally committed to Accelerated Mobile Pages to provide users with the fastest loading page speed possible. Both groups can help share new content and company news to increase awareness and generate buzz within their networks. Connect content with web, search and conversion to optimize lead generation. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62