How to Woo B2B Buyers With Interactive Assessments
SnapApp
MAY 12, 2015
One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. When Can Marketers Use Assessments? Unconvinced?
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