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How to Woo B2B Buyers With Interactive Assessments

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One oft-cited example is a quiz from The New York Times , which was the newspaper’s most shared article in all of 2013. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. When Can Marketers Use Assessments? Unconvinced?

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Interactive Widget Crowned Champion in the Content Marketing Madness Battle for Content Supremacy!

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After four weeks and 15 intense battles, a champion has been crowned - interactive widget is the ‘2014 SnapApp Content Marketing Madness Champion’. In round one, interactive widget overtook mobile app in convincing fashion, showing that the new wave of marketing was starting to make its mark.

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Content Marketing Madness: The Battle for Content Supremacy--Vote Now!

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Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Common objectives achieved with blog posts include SEO ranking, product promotion, relationship building, and top-funnel awareness.

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Round Two - Content Marketing Madness: The Battle for Content Supremacy–Vote Now!

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White Paper. Common marketing objectives achieved with inforgraphics include top funnel awareness, social sharing, and establishing mid-funnel thought leadership positions. Guides are great sources for lead generation, thought leadership, top-funnel awareness, and mid-funnel evaluation. Mobile App.

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73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.