2013 CRM Lead Management Salesforce.com 
Customer Experience Matrix
AUGUST 14, 2014
Some vendors only rank leads while others build multiple models for different purposes. • Use of the client''s internal data for model scoring, and whether this extends to sources beyond CRM. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles.
Customer Experience Matrix
FEBRUARY 13, 2014
Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.
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