ANNUITAS

MARCH 11, 2014

In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. Marketing technology is a strategic concern. Or does it?

Work Management 100

Work Management Marketing Management CMS Development Planning 100

Funnelholic

NOVEMBER 4, 2015

Demandbase is an account-based marketing and web personalization tool that makes it possible for businesses to deliver personalized ads across the web. is taking a completely new approach to account-based selling by making it possible to pull everything under accounts within Salesforce CRM. LeanData, Inc.

Account Based Marketing 66

Account Based Marketing Enterprise Management Top of Funnel Paid Search Agency 66

SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. Content Goes Niche – Content marketing is still an effective strategy but things have changed since I wrote my book in 2013. Salesforce released Einstein which uses AI to make their CRM smarter.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62